Today, people leave home with three items: keys, wallet and smartphone. The smartphone has become an integral part of the consumers daily life. This creates a great marketing opportunity to reach new customers when it is convenient for them. Does your business need a mobile website? To best answer that question, consider the following:
- Are you a local business? According to Google 50% of all mobile searches are for local goods and services. Microsoft has said this number is 53%.
- Do you like to be first in the pool or are you a toe dipper? By the end of 2011, 50% of Americans will own a smartphone. Yet only 21% of Google’s advertisers have a mobile optimized website!
- Who is your target market? Are they going to be viewing your site or looking for it using iPhone/Android/BlackBerry? Robert Sterling
- Is your target market composed of “early adapters”? According the CDC the movement to mobile phone only households is 25%. This means that more people are not getting a phone book anymore, and are instead relying on mobile searches as their “yellow pages”. Around 60% of local mobile searches immediately result in a call or a visit to the business.
- Are you reaching your client where the search? 33% of Facebook postings are Mobile, so any links you post in Facebook should go to landing pages or websites that are also mobile ready.
- Are you an e-commerce business? It has been estimated that by 2015 shopping via mobile devices with account for in excess of $163 billion in sales worldwide, 12% of ecommerce turnover (ABI Research, 2010).
- Are people looking for your location? Recently, statistics unveiled by a Senior Product Manager at Google revealed that campaigns with the “click to call” function typically experienced a 6-10% rise in click through rate. Personally, When I am driving and lost I and easily find the location on Google maps then click on the mobile page to call for directions & landmarks.
- What is Google’s position on mobile? Google’s CEO, Eric Schmidt, told the Harvard Business Review, that 2011 initiatives are “all about mobile.”
- What is Facebook’s position on mobile? Facebook’s CTO said “Mobile is the primary focus for our platform this year.”
- Do you have a “Special Offer”? Total mobile coupon spending in the U.S. is expected to rise from $90 million in 2009 to $6.53 billion in 2014, according to its 2010 U.S. Local Mobile Advertising and Promotions Forecast.
If you need a mobile website. G# Marketers can implement mobile marketing strategies to get you more clients. Call Greg at (502) 409-3451 for a FREE Market Analysis.
