90 million Americans will use a tablet device in 2014
Tablet devices, in their current incarnation, have only been available for a couple years, but the iPad has propelled them to rapid increases in ownership and usage. eMarketer estimates that by the end of 2011, 33.7 million Americans will use a tablet device at least monthly—a rise of 158.6% over last year, the year the iPad was released.
Growth will slow to double digits beginning in 2012, but the number of users will rise to nearly 90 million, or 35.6% of all internet users, by 2014.
eMarketer’s previous tablet-related forecasts have focused on unit sales and the total installed base of devices. These current estimates deal instead with usage, and account for device sharing. eMarketer believes that as tablet adoption continues, less growth will come from sharing and more from replacing older devices with new ones. Eventually, tablets may become more like smartphones, which typically have a single user and less sharing.
Read more about the tablet market.