One important factor in making it to the top of the local listings is citations. Citations are mentions of your business name and address on other websites, with or without a link to your own site. Some examples of potential citations include an online yellow pages directory, a local chamber of commerce site or an annual report on local businesses.
We can be fairly certain that the Google algorithm awards higher ranking based on the quality and quantity of your site’s citations. However, the exact preferences change all the time and require a constant and ongoing process to evaluate how citations improve ranking.
You can choose to be proactive about increasing citations. Submitting a listing to both major and small local search channels increases web citations. Another in-depth strategy is to investigate the current listings found at the top of the page, see where they are drawn from and then submit your listing to those sites as well. Examples of channels include Merchant Circles, Local.com, Insider Pages, Superpages and CityVoter.
Here is how to add customer reviews.