We’re launching a new ad program for small business owners and event planners!
If you’re a business owner or event planner you can sign up for a free trial (valued at $250) and target your ads down to a specific neighborhood.
Your free ad is quick and easy to build and will be displayed when people search for directions in your neighborhood.
When you sign up and create your ad we’ll provide you with a Free Direction Link to help guide people to your business or event. In order to qualify for this free ad trial, you just have to add this Free Direction Link to the Contact Us or Directions section of your website. Find out more and sign up for a free ad trial.
On HopStop, the ads will show up in coordination with search results, so that when someone is getting directions for, say, a theater, they’ll get an ad for restaurants or stores near the theater.
“We know the whereabouts of all of our users,” says Joe Meyer, HopStop’s CEO. “So we know any time one of our users is going to come in close proximity to any storefront or any event or any venue. What better way to serve local ads than in close proximity.”
The ads will appear right in the stream of search results, keeping them as near to the address as possible without being any more intrusive than existing ads, he says.
The site is betting that targeted, local ads will be more attractive to small businesses that are hesitant to spend money on a print ad or a billboard, where impact is much more difficult to gauge. They’re also betting that with some metrics—evidence targeted ads work—small businesses will be hooked, and will come back and pay for more.
Pile that on to other free resources available—from Facebook pages, Twitter accounts, blogs, Tumblr and more—and small businesses now have a wealth of free options that might just, taken together, have a higher value than traditional advertising.