The importance of local business map listings continue to grow as more consumers are using mobile devices to search for local businesses. The local business map listings are an important component to every business’ online advertising strategy. This is an ideal tool to connect your business with consumers that are searching for a product or service that you provide in the marketplace. As more mobility enters our daily lives, business must adapt to these changing consumer behaviors. Where do you start? The best place to start is get your business listed on Google Places, Bing Business Portal and Yahoo Local. However, you must go beyond just being listed and strive to increase your local business rankings.
Local business rankings are dependent on the consistency of your business listing (name, address and phone number), the content of your website, business citations linking to your company and the customer reviews of your business. The criteria for business rankings are changed frequently by Google but the items listed stay consistent across all business listing websites.
While it is difficult to determine exactly which items are most important to the search engines, it is obvious to the consumer. Will you stay at a hotel with a poor customer rating due to bedbugs? Would you eat at a restaurant with customer reviews indicating sanitary difficulties? When consumers see items like this they will drive by these businesses as fast as possible. The point being that consumers look at business reviews and ratings on the internet while searching for products and services. These customer reviews are being used by Google Places, Bing and Yahoo Local to comparatively rank your business in their local business listings.
You being a business owner should be prepared to monitor and improve your online business reviews. The first way to start is simply ask your existing customer to provide an online review at one of the business review sites. This will start to build business reviews for your business over time. However, you must be more aggressive to get a significant amount of online reviews. You can use survey cards to ask customers for reviews. This can be done in store or through mailings. Then, you can rapidly increase the number of customer reviews. But how will Google, Bing and Yahoo find your hand written customer reviews?
To be found by the search players, you must add your review to the online business review sites. This is done by converting the written review into an electronic review the posted to the review website. This can be performed manually but it will be an laborious task. The answer may be found in the Local Business Listing Robot (LBL Robot).
The LBL Robot will automate the process for you. You can use the customer review to create a quick listing with a title, description and star rating. The LBL Robot will then post the reviews to business citation places. Now, don’t get over enthused just yet. The LBL Robot will post the customer reviews over time so the citations do not get flooded with new reviews. This will automatically build your amount of customer reviews in a gradual process to stay within search engine parameters.
See LBL Robot in Action With This Video: Click Here for Video
The LBL Robot allows you to post unlimited reviews for unlimited number of businesses. This will save you both time and money by automating the process. The software is easy to use and has significant education videos to walk you through the setup process. The LBL Robot will also post videos to YouTube using the same software.
The review sites currently supported by LBL Robot are as follows:
United States Citation Review Sites:
- Google Maps
- City Search
- Insider Pages
- Judys Book
- Yellow Bot
- Yellow Pages
- Super Pages
United Kingdom Citation Review Sites:
- Google Maps UK
- Free Index UK
- Scoot UK
- Thomson Local
- Touch Local UK
- We Love Local UK
Canada Citation Review Sites:
- Google Maps CA
- N49 CA
Australia Citation Review Sites:
- Google Maps AU
- Start Local AU
- True Local AU
LBL will not post duplicate reviews. As soon as all your reviews have been posted, LBL halts the project to avoid duplicate postings. If you get more reviews you can simply add them to the system to start posting again. Each time LBL posts a review, it will pick an account at random from this pool and post your content. This insures that any review is never posted to the same user account.
If you want to increase the number of customer reviews and your business listing ranking, you must check out LBL Robot