Move is a great video showing travels around the globe. Watch for yourself.
Facebook has decided to shut down Facebook Deals, its four-month-old Groupon competitor.
“After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” Facebook told Reuters in a statement.
The product, which launched in late April, was an attempt to bring the popular daily deals phenomenon to Facebook’s 750+ million users. It launched in San Francisco, Austin, Dallas, Atlanta and San Diego, but quickly rolled out to other cities.
The market for daily deals has become more competitive in recent months, however, and many are questioning the entire business model in light of Groupon’s questionable financials.
“We think there is a lot of power in a social approach to driving people into local businesses,” Facebook said in its statement. “We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.” We have reached out to Facebook for more information.
Consumers are increasingly turning to their mobile devices to buy goods and services, with two-thirds of surveyed smartphone owners using their handsets to make purchases, according to a study by L.E.K. Additionally, the study found that of the consumers who owned smartphones and used them for buying, 80 percent of them had used their handsets for product research. L.E.K. surveyed 1,600 consumers in the study.
The study found that 39 percent of smartphone owners make purchases with their handheld devices once a month. Additionally, 60 percent of mobile owners use their smartphones to help them shop every month.
The study broke down results to split between smartphone owners and active mobile consumers – users who engage with their devices to help make purchasing decisions. According to the study, more than two-thirds of active mobile consumers are 16 to 24 years old. Additionally, 31 percent of active mobile consumers are Baby Boomers and are aged 45 to 64 years old.
The study also points to the rise of social media as a factor in driving mobile purchases. As a whole, mobile shoppers were more likely to be influenced by recommendations from friends, family and customer reviews than traditional promotion channels, including store displays and store associates.
One of consumers’ main reasons for using mobile is to save money and find the best deals, per the study. The study found that 37 percent of active mobile consumers are willing to have brands track them so that they can get the best deals and offers. Additionally, more than half of active mobile consumers had used a mobile coupon app in the past six months in the study. Also in the past six months, almost one-third of active mobile consumers engaged with a price comparison tool, and 29 percent used a mobile loyalty program.
Mobile has finally delivered on its promise and it’s transforming our lives in almost every way; connecting our physical and digital worlds. But 79% of large online advertisers do not have a mobile optimized website. This makes is very hard for mobile users to find what they’re looking for–quickly and easily.
Watch this video and learn five trends we’re seeing in mobile. As marketers, you’ll need to take action, so stay with us through the end and takeaway several
steps to get started.
Why is going mobile important?
It’s time to use mobile to your advantage. And it’s not too late to be early.
(cross-posted from the Official Google Blog)
For years, shoppers have enjoyed flipping through glossy print catalogs to be inspired, discover new trends and find great products. Today, mobile technologies can make catalog shopping more engaging, social and creative. With that in mind, we’ve created Google Catalogs—a free app for tablet devices that enables you to browse all of your favorite catalogs and interact with new layers of rich-media content.
Across the consumer chasm, the mobile channel is growing fast. People everywhere are buying more advanced mobile devices, companies are launching smartphone apps by the thousands, and businesses and consumers alike are using mobile phones for everyday activities like checking the weather, taking advantage of discounts, shopping, or sending and receiving financial information.
As mobile adoption increases, businesses are challenged to determine how these devices affect their existing sales and service channels. Rapid adoption of the mobile channel is a critical driver of the need for businesses to evolve their marketing strategy and operations to the new commerce channel. It is imperative that businesses configure their overall resources and capabilities to stay ahead of the rate of change as consumer technology adoption and behaviors change. The mobile channel has seen more change than any other customer-facing touchpoint in the past two years.
Most mobile strategies are still in the early stages. Companies are at very different stages in their strategy development, though: most say this mobile strategy is in its infancy and that they are just beginning to work on a strategy. To develop those strategies, companies must brainstorm and create exercises related to their customers to better understand their mobile behavior and needs. This research process should yield specific target audiences for mobile offerings.
Businesses are dedicating employee resources to mobile efforts. Not long ago, even forward thinking businesses employed just one or two people dedicated to the mobile channel, but that has changed. As the strategy continues to evolve, more employees will be required to effectively manage and monitor your mobile strategy.
To get started, businesses must work through the new consumer process to determine what strategies will work best for their targeted consumers. You should start with examining your current loyal consumers to determine how they make a purchase and interact with your business and others. Then, the strategy
must be tailored to capture more consumers fitting your target audience. Then, you must monitor and manage your mobile strategy to determine if you are getting the results you are seeking for your business. As the growth of the mobile consumer evolves, so should your mobile strategy.
For the small business, your initial strategy may be more successful if integrated with your local strategy. This can create a more cost-effective method to start mobile marketing through your existing consumer base. You can leverage your existing local search base to add the convenience of accessing your products and service through your mobile strategy. Adding mobile tactics such as 2-D codes to your print can help with the transition from the traditional media to the digital world of mobile marketing.