If you haven’t done this yet, you need to create your Google Places listing as soon as possible. It’s a free way for you to get listed on the first page of Google and level the playing field. When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. You can have multiple pages for different locations as long as each location has a specific physical address as P.O. Box numbers are not acceptable for geographical modifiers.
If you don’t work out of an office, you are allowed to list your house/home office as a business (but, you take the risk of letting people know where you live). Any physical location used to meet customers should be listed in Google Places. Thus, people located nearby are likely going to gravitate toward your business because it’s convenient, easy and on the front page of Google.
Google Places is the latest in local search. Places will rank each business in their respective category such as restaurants, dentists, etc. Rankings are based on Places content, customer reviews, citations and consistency. This is where it gets tricky to get your Places page ranked among the leaders in your local category. You must stay with whitehat acceptable tactics as Google will punish those who attempt to create an unfair advantage. Google is regulating these places tightly so consumers have trust in the listings. However, there are big sales dividends if you achieve a high ranking among Places local search. Here is how to get started:
Go to Google.com/Places
1) Claim your Google Places listing.
2) Optimize for the right keywords.
3) Add images, videos and other media to engage your audience.
4) Provide links to other online assets you own.
Call G3 Marketers to get more customers through a higher Google Places rank. Let us show how local search can increase your sales.
